If Richard Ferlazzo’s official title; Design Director GM Holden, isn’t enough to convince you he knows a thing or two about automotive design. Then consider the fact that he’s the father of Efijy – Holden’s the stylish concept car that’s enjoyed international acclaim and is widely considered to be the world’s best hot rod. Which is hard to argue considering the HOK Soprano Purple, pillar-less, two-seater coupe was awarded North American Concept Car of the Year in 2007 and took out the coveted Hot Rod magazine, 2006 Hot Rod of the Year!

One of the design triumphs of Efijy is how Ferlazzo has managed to effortlessly blend radical 50s, art-deco styling with modern, high-tech gizmos, such as; large diameter wheels, fan-cooled LED lighting, hard-drive audio/video, navigation, proximity sensing door opening and touch screen monitor. The key to getting it to work together is that everything has been executed in a retro style. Another aspect to the genius of Efijy’s design is how it hides its extreme dimensions. It’s as wide as a Hummer, long as a Statesman, lower than a new Corvette and sports massive, 22-inch wheels. Yet it doesn’t look squashed, or stubby, its proportional elements complement each other.

As Richard says, “Proportion. It’s the first thing all us designers talk about. Similarly for a custom car, changing the size of the wheels, dropping the ride height, slamming the roof. All these things alter proportion and all have to be in harmony. If there’s one aspect that’s out of place, it will draw your eye and will likely ruin the overall look.” Ferlazzo believes that the best way to avoid this problem is to start with a clear vision and stick to it. Avoid trying to incorporate the latest and greatest, no matter how good an idea is. What’s more important is that everything works as one. With insight like that, it’s no wonder Ferlazzo’s resume includes a stint in the US, working with another design legend, Larry Erickson (the guy who penned CadZZilla). When it comes to automotive design, Richard Ferlazzo is a cut above the rest.